It is official: The Village of Bradley is partnering with global toy giant Mattel to bring iconic brands like Barbie, Hot Wheels, and Fisher-Price to a new water park development along I-57.
In this WVLI New Update Special Report, we sit down with Bradley Mayor Mike Watson to break down the massive sub-license agreement with Project Play Holdings LLC. Mayor Watson reveals how this partnership transforms the project from a local facility into a regional "Mattel Wonder" destination intended to compete with major hubs like the Wisconsin Dells.
In this episode, we cover:
- The Deal: Details on the 10-year agreement and the integration of Mattel’s corporate architects.
- The Financials: How the branding is projected to boost revenue by 30% to nearly $40 million annually.
- The Location: Confirmation of the 40-acre site at I-57 and Exit 315 (behind the Holiday Inn Express/Hampton Inn).
- The Expansion: Why the attached hotel plans have doubled from 150 to 300 rooms.
- The Future: Mayor Watson discusses the potential for a larger "Mattel Campus."
Tune in for the full timeline on when shovels hit the ground and when the Village expects to open the doors.